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Out of the 357 posts from the ten dating brands we analyzed, only 15 posts were video media.
e Harmony, Grindr, Bumble, and Zoosk were the only brands to post any video content.
When it resonates with your audience in a genuine way, it can pay off.
Grindr’s top posts also were related to politics and LGBT rights.
Check out Bumble’s top post below: The post is relatable to the app’s audience of Millennial daters.
Bumble’s Instagram drove more than 429,000 likes and comments in the 30 days before Valentine’s Day.
The dating brand saw 58,000 engagements to its Facebook Page in the month before Valentine’s Day.
Zoosk’s top posts centered around inspiring its followers to find love, sharing advice, asking questions about dating, and posting witty content to lighten up any loneliness.
JDate only posted once, and Bumble posted the most frequently, with 50 posts.
Video on Instagram continues to be outpaced by photo.
The top photo, also from Zoosk, celebrated National Hugging Day.