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This offering from Vinay Saya and Siddarth Basavaraj cleverly uses Photoshop to produce a skyline within the ice.
Bringing the campaign closer to home will enable the viewer to recognise the message quicker and more effectively.
If there's one thing we all know about KFC, it's that it's finger-lickin' good, and it's this irrefutable fact that's inspired this series of frankly unsettling print ads.
In them, everyday objects suddenly sprout mouths wherever your fingers might touch them, in the hope of licking off a little of the Colonel's chickeny goodness.
If these clever adverts for Heinz look kind of familiar, it's with good reason.
They originally featured in an episode of Mad Men where Don Draper tried to pitch a series of ads showing food that goes great with ketchup, but without the ketchup itself visible.
You never know what you'll find when you go shopping in TK Maxx, and this aspect of the designer discount shop is brought to the fore by this campaign emphasising the "ridiculous possibilities" that lie inside.
You've got to give it to the Miami Ad School – taking a company that have made their worth through the selling of paper books, this print ad is a bold step but one that we think works really well.
Now, however, the company's changed its mind and, with DAVID Miami, rolled out these near-exact reproductions of Draper's pitch; talk about a man ahead of his time.
Burger King prides itself on flame-grilling its burgers rather than frying them, but we all know how fire can misbehave if you don't keep a close eye on it, right?
Burger King holds the record for the most restaurants that have burned down since 1954, and that's the brilliant angle seized by DAVID Miami in one of its many innovative campaigns for the company, using genuine photos of blazing BKs to emphasise how it cooks its burgers.
The intricate illsutration in the bark is a lovely touch.
Ogilvy & Mather once again prove themselves as print advertisement masters with this clever approach to allergy medicine.
Ogilvy & Mather are known for creating some of the best print advertisements around the world.